Competing Against Luck Lib/E: The Story of Innovation and Customer Choice
by Clayton M Christensen, Taddy Hall, Karen Dillon, David S Duncan
8 pages
Business & MoneyIndustriesServiceEducation & ReferenceProcesses & Infrastructure+1 more
About This Book
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.<br/>How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer...
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Subjects & Themes
Business & MoneyIndustriesServiceEducation & ReferenceProcesses & InfrastructureResearch & Development
Book Details
Published
2016-10-04
Pages
8
ISBN
9781441739612
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