Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
Business & Economics2009 · 368 pages · ~7 hr read

Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan
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About this book

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Listed under Business & Economics · Advertising & Promotion · Marketing · Research

About Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders

What is Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders about?

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

Who wrote Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders?

Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders was written by Adam Morgan.

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