The Science of Fear How the Culture of Fear Manipulates Your Brain by Daniel Gardner
Business & Economics2009 · 351 pages · ~6 hr read

The Science of Fear How the Culture of Fear Manipulates Your Brain

by Daniel Gardner
Where to get it

As an Amazon Associate and Bookshop.org affiliate, BookMatcher earns from qualifying purchases.

About this book

"An invaluable resource for anyone who aspires to think clearly" (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave. "Excellent... Analyzes everything from the media's predilection for irrational scare stories to the cynical use of fear by politicians... [A] cheery corrective to modern paranoia."--The Economist "An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm."--Kirkus (starred review) "Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book."--Dan Ariely, New York Times bestselling author of Predictably Irrational

Listed under Business & Economics · Decision-Making & Problem Solving · Psychology · Emotions

About The Science of Fear How the Culture of Fear Manipulates Your Brain

What is The Science of Fear How the Culture of Fear Manipulates Your Brain about?

"An invaluable resource for anyone who aspires to think clearly" (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding.

Who wrote The Science of Fear How the Culture of Fear Manipulates Your Brain?

The Science of Fear How the Culture of Fear Manipulates Your Brain was written by Daniel Gardner.

What books are similar to The Science of Fear How the Culture of Fear Manipulates Your Brain?

Explore our curated recommendations for books like The Science of Fear How the Culture of Fear Manipulates Your Brain by Daniel Gardner, matched by theme, writing style, and atmosphere to help you find your next read.

Where can I buy The Science of Fear How the Culture of Fear Manipulates Your Brain?

You can buy The Science of Fear How the Culture of Fear Manipulates Your Brain in print or ebook through the Amazon and Bookshop.org links on this page — Bookshop.org purchases also support independent bookstores.