Selling the Invisible A Field Guide to Modern Marketing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: • Greatness May Get You Nowhere • Focus Groups Don'ts • The More You Say, the Less People Hear & • Seeing the Forest Around the Falling Trees.
Listed under Business & Economics · Sales & Selling
About Selling the Invisible A Field Guide to Modern Marketing
What is Selling the Invisible A Field Guide to Modern Marketing about?
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish.
Who wrote Selling the Invisible A Field Guide to Modern Marketing?
Selling the Invisible A Field Guide to Modern Marketing was written by Harry Beckwith.
What books are similar to Selling the Invisible A Field Guide to Modern Marketing?
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Where can I buy Selling the Invisible A Field Guide to Modern Marketing?
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